#RAFFIT – A training app for young people interested in getting fit enough (both physically and mentally) to join the Royal Air Force.
Moody sub-branding to target the youthful Gen Z and provocatively named ‘#RAFFIT’ to appeal to the competitively natured.
With various challenges to complete and the ability to record statical data, users can track their personal progress and compete with peers. Graphics and copy challenged the common miss-conception that physical strength alone is enough to succeed in the RAF.
© M-is
